PR Case Study: Nike

NIKE

Business: An american multinational cooperation that is engaged in the design and development and worldwide marketing by selling clothing, footwear, equipment, services and accessories.

Founded: 1964 it was founded as blue ribbon sports 1971 it was renamed 'nike'.

Operations: World HQ in Oregon, and european HQ in Netherlands and 756 stores worldwide.

Employees: there are 44,000 employees across the world.

Claims/Achievements:

• Inspiring athletes and building relationships.
• It’s not just about getting better at what we do – addressing impacts throughout our supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.
• Adverts in big magazines.
• Nike has been the official sponsor for the indian cricket team since 2005.

Concerns:

The Big Six Questions

What is marketing?

• Identifying needs (create these needs)
• Understanding the audience
• Analysing market
• Developing products
• Pricing and placing products
• Promoting 

What is involved in a marketing campaign? (tools and techniques)

Promotional

• Street promotion
• Events - Boat shows, Red carpets
• Social Networking
• TV
• Radio
• Adverts 
• Leaflets 
• Print marketing

Direct Marketing

What is PR?

How has marketing strategy technique over the past 10 years?

How has our understanding of marketing audiences changed in the 21st Century?

What is more important, the product or the marketing?