The Big Six Questions

What is marketing?

• Identifying needs (create these needs)
• Understanding the audience
• Analysing market
• Developing products
• Pricing and placing products
• Promoting 

What is involved in a marketing campaign? (tools and techniques)

Promotional

• Street promotion
• Events - Boat shows, Red carpets
• Social Networking
• TV
• Radio
• Adverts 
• Leaflets 
• Print marketing

Direct Marketing

What is PR?

How has marketing strategy technique over the past 10 years?

How has our understanding of marketing audiences changed in the 21st Century?

What is more important, the product or the marketing?